Talking about the renowned brands, the first thing that comes to mind is their brand logo. The logo is a necessary component of any brand which is also the hardest element to create. A good brand logo must be suitable, aesthetically captivating and reflects the credibility of your brand. It is considered synonym with the company’s brand and product it represents. It should be impressive to an extent that it penetrates through people’s minds as your product or service selling agent.
Your brand identity is heavily dependent on your company’s logo. A good professional logo design can make your business and a bad design can ruin its identity.
The Logo design is a sub-category of graphic design which requires a specific skill set. It may seem like a daunting task to search where to initiate learning about creating logos. For your convenience, we have come up with an amazing professional logo design tutorial to guide you through the steps of logo creation.
It is a Photoshop logo tutorial which uses an Illustrator CC program to create stunning logos. This will help to add up new designing skills to your arsenal. But before you go to illustrator logo design tutorial, you need to do proper research. To nail the crucial initial stage of the process, here are some useful logo design tips:
- Research about your competition: You need to do a thorough research of your target market before you even start the Photoshop logo tutorial design. Compare all the logos of your competitors and think out of the box.
- Ask the suitable questions: It is very important to create a marketing strategy before you decide to create a logo design. It means that you need to ask the right questions from the target audience. To start with ask questions like why is your business important? What you do and how you do it? What makes you different from others? What do you value the most etc?
- Be flexible during the process: Once you are done with your strategy, it does not mean that you should stick to it. Changes can be made as you go forward in the process. It evolves as you move forward.
- Remember that creating a logo is just one element: Do not think that just a logo will create your brand identity. It is actually just a single element of a winning brand strategy. You also need to emphasise on other aspects of your branding to create a successful brand.
When you create your Illustrator logo design you should remain flexible and versatile. You should take into consideration how your logo will interact with other components of your brand experience ranging from packaging to the ways of interacting with the target audience.
Professional Logo design Template
You can use this logo design template as your business logo or can also follow the Photoshop Illustrator logo design tutorial to learn how to create your own business professional logo design.
If you enjoy our videos tutorial like that find out more helpful videos on our YouTube channel.
Download Free HereProfessional Logo Design To Create A Strong Brand Presence (527 downloads)